RESEARCH METHODOLOGY

15 HOURS

ENGLISH

Research in management sciences is closely related to business practices. Several approaches are possible, both qualitative and quantitative. This is to present a panorama of possible approaches to help the student in the realization of his research dissertation.

 

Parts:

1) the principles of the scientific approach

2) marketing research methodology

3) presentation of research articles (theme: sustainable development)

Eric Lombardot's research focuses on responsible consumption and sustainable development. His lessons cover the different areas of marketing (communication, digital, international ...) and extend to management (supply chain, data processing, industrial strategies ...). He also works in various business schools or companies for communication consulting missions.

He also teaches the international marketing course.

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Address : 

Université Paris 1 Panthéon-Sorbonne

Gestion et Economie d'Entreprise

17, rue de la Sorbonne

75231 Paris Cedex 05

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