This course aims at training student for international marketing decision-making, including preliminary study approach. It is built on a both theoretical and practical approach, through case studies.
The exam consists in a case study that has to be presented by groups to the class, as well as an individual presentation of a research article in marketing, and a final written exam. Basic knowledge in marketing and statistics are a prerequisite.
Presentation of the different methodological approaches frequently used today (qualitative, quantitative).
Thoughts on the place to be assigned to sustainable development within a marketing strategy and its operationalization.
Eric Lombardot’s research focus on responsible consumption and sustainable development. His lectures cover various fields of marketing (communication, digital, international…) and expand to the field of management (supply chain, data analysis, industrial strategies…). He also teaches in many business schools, as well as companies through communication consulting missions.