BUSINESS STRATEGY

36 Hours
FRENCH
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The purpose of the business strategy course is to acquire a general culture of the business and its functioning, giving rise to further studies in the other courses (marketing, finance).

TOPICS  COVERED

1

The strategic diagnosis

2

Strategic directions and Development modes

3

The corporate structure

4

Strategy and internationalization

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TEACHER

Anne Masgnaux is Associate Professor at Paris 1 Panthéon-Sorbonne University. She worked for a long time in the field of French aviation and was trained at the IAE of Caen in management sciences. Anne Masgnaux is also responsible for international exchanges