MANAGEMENT SURVEY TECHNIQUES

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36 Hours

FRENCH

The objective of this course is to introduce students to all the management survey techniques that can be used when conducting a study. Qualitative (individual and group interviews, observation, ethnographic protocol, projective techniques) and quantitative (survey, panel data) data collection methods are presented. The same applies to the main data analysis techniques (content analysis, bi-variate and multivariate statistical techniques).

TOPICS COVERED

1

Individual and group interview and observation techniques

2

Questionnaire surveys and panel data

3

The different sampling techniques

4

Bi-variate and multivariate statistical tests

TEACHER

Jean François Lemoine is a University Professor at EMS. He is specialised in digital marketing and market research. He is the director of the Panthéon-Sorbonne Doctoral School of Management, of the Mention Marketing Sales and M2 Market Research and Marketing Decision and Consulting and Marketing Research Professions.