The objective of this course is to introduce students to all the management survey techniques that can be used when conducting a study. Qualitative (individual and group interviews, observation, ethnographic protocol, projective techniques) and quantitative (survey, panel data) data collection methods are presented. The same applies to the main data analysis techniques (content analysis, bi-variate and multivariate statistical techniques).
Individual and group interview and observation techniques
Questionnaire surveys and panel data
The different sampling techniques
Bi-variate and multivariate statistical tests
Jean François Lemoine is a University Professor at EMS. He is specialised in digital marketing and market research. He is the director of the Panthéon-Sorbonne Doctoral School of Management, of the Mention Marketing Sales and M2 Market Research and Marketing Decision and Consulting and Marketing Research Professions.