Conference with Guillaume Couzy, who has been Peugeot France CEO since January 2017 and former student of the Sorbonne. He will tell us about his professional career, the Peugeot brand in the world, as well as the major challenges of the automotive industry in the years to come. Here is his intervention plan

Introduction: Presentation and professional career of the lecturer with some international learning

1- The Peugeot brand in the world:

• A bicentenary brand, French, to the test of the world market

• Global brand / global or local communication and development strategies

• Failures and successes