This conference led by our class sponsor 2021/2022 was the way to learn more about the Stellantis group and the challenges of the automotive sector. Mr. Couzy was able to address various key points ranging from the transformations to be carried out in a market in transition to electricity   to the various strategies adopted by the brands of the Stellantis group to maintain its place.

The main problem given was therefore "How can a brand adapt to the challenge of electrification?"

This question will give rise to a second conference where the students will be able, during a case study, to give their solutions, proposals and recommendations.